Social Media Role Description

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This image was created by Amy M. from the social media team for Migraine Awareness Month 2021. 

The Migraine World Summit is an annual live event that is held each year in March or April. It is available for free online. 

The Migraine World Summit provides an opportunity to improve patients’ and caregivers’ understanding of migraine and headache disorders by providing access to leading migraine experts, doctors and specialists from around the world. 

Our mission is simple… to reduce the global burden of migraine. By giving access to many of the world’s top experts, information is shared that can be discussed with the patients’ healthcare professionals to improve health and wellness.

ROLE OVERVIEW

The Social Media Team at the Migraine World Summit helps fulfill our mission by creating a welcoming, compassionate, and informed space across platforms like Instagram, Facebook, LinkedIn, and TikTok. We often connect with individuals seeking migraine or chronic illness support for the first time, aiming to make them feel seen, supported, and empowered.

Whether replying to comments, creating content, or tracking trends, our volunteers bring empathy and connection to every interaction. If you’re passionate about community, social media, and migraine awareness, this could be a meaningful role for you.

No advanced social media skills required! Many of our most impactful volunteers started with only personal social media experience. Our greatest need is help with simply replying to comments. If you can engage with empathy and understand the challenges of migraine, you can make a real difference. Don’t let doubt hold you back from helping thousands feel supported online.

QUALITIES 

For All Social Media Team Roles:

• You are reliable and responsive in a team setting, while knowing you are supported by a team which understands the ups and downs of living with migraine and needing time for your health.
• You are open to feedback and enjoy being part of a collaborative environment.
• You understand the lived experience of migraine and chronic illness.
  

For Specialized Roles (e.g., Video Editing, Copywriting, Research, Graphic Design, Analytics, Scheduling):

• Please indicate any relevant experience or skills in these areas on your volunteer application.
  

For Roles Interacting on MWS Social Media Accounts (e.g., Comment Engagement, Platform Coordination):

• You are empathetic and patient, with an ability to respond thoughtfully to those seeking support or information.
• You are comfortable using social media platforms like TikTok, Instagram, Facebook, or LinkedIn. (Note if you are not comfortable with all platforms, don’t let that stop you from applying.)
• You enjoy connecting with others online and are mindful of tone and clarity when communicating digitally.

RESPONSIBILITIES

Roles are tailored to your interests and skills, but may include:

• Engaging with followers by responding to comments and messages with empathy and accurate information.
  
• Connecting people with appropriate resources from the Migraine World Summit and migraine advocacy organizations.
  
• Monitoring community interactions and flagging concerns or questions to the team.
  
• Commenting on or engaging with other migraine- and health-related accounts in a supportive, professional voice.
  
• Helping maintain a consistent and welcoming tone across our social media presence.
  
• Assisting in content planning, caption writing, trend tracking, or analytics (if desired and appropriate).
  
• Attending an onboarding session, team check-ins every other week, and occasional full-MWS-team Town Halls.
  
• Keeping progress and contributions updated in team tools (e.g., Google Docs or spreadsheets).

QUALIFICATIONS

• Personal familiarity with at least one social media platform
  
• Strong written communication skills, especially in short-form formats (e.g., comments, captions)
  
• Comfort using or learning basic team tools (e.g., Google Docs, Slack, Zoom)
  
• Deep empathy and an understanding of how to communicate sensitively about health-related topics
  
• Willingness to learn about migraine-related resources to guide users appropriately
  
• Capacity to stay connected with the team during peak periods (flexibility offered when needed)

PREFERRED EXPERIENCE (helpful, but not required)

For All Social Media Team Roles:

• Familiarity with migraine, chronic illness, or chronic pain advocacy
• Knowledge of current trends or viral formats on TikTok, Instagram, or LinkedIn
• Creative storytelling or digital content development

Any One of the Following for Specialized Roles (e.g., Video Editing, Copywriting, Research, Graphic Design, Analytics, Scheduling). Note that we have designated volunteers for these roles currently, but can always use additional help. Do not let being unfamiliar with these tasks keep you from applying.

• Skills in video editing
• Experience with copywriting
• Experience with project scheduling
• Experience in analytics
• Skills in graphic design

For Roles Interacting on MWS Social Media Accounts (e.g., Comment Engagement, Platform Coordination):

• Experience moderating or engaging in online communities
• Use of social media for advocacy, health, or nonprofit work
  

ADDITIONAL INFORMATION

• Location: Flexible
• Timeframe/Hours: Flexible; most roles range from 2–5 hours/week
• No prior professional experience required. Some of our best volunteers simply brought empathy, reliability, and a personal understanding of life with migraine.

APPLY NOW >>